Hotels have been on a tear lately, but not just your standard Courtyard but rather a recent addition to the hotel landscape called boutique hotels. These newly minted brands have been outpacing their staid piers with expansion rates of 14.5% and 10.2% in the last two years and profit margins well above the traditional competition.
These ‘Lifestyle’ offerings from Indigo to W cater to the young, urban and international traveler who value trendiness over tradition and style over sameness, and are willing to pay a premium for the experience. The new branded hotels create a modern sensory experience with engaging interiors that are unique as the cities of which they are part. Design does matter! Read more about branded hotels in the Wall Street Journal.